SEO Tutorial For Beginner
This article on "SEO Tips" will explain the top 5 tips that can help you to improve your website ranking.
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| SEO Tutorial For Beginner |
1. Optimize For Smarter Ways To Do Keyword Research
Keyword Research
Below are a few tips that can help a user to do keyword research more quickly:
- Identify a list of keywords that are relevant to your business
- Choose keywords based on the following:
Prefer keywords with a high volume
Note: Few keywords have frequent variations in search volume.
2) Keyword/Product Fit
Prefer keywords that are relevant to your product even though it doesn't have much search volume.
3) Commercial Intent
High commercial intent keywords like "buy Nike shoes online" have low search volume, but such keywords indicate that the consumer is ready to make a purchase.
4) Difficulty
Always optimize for keywords that have low difficulty/competition
Note: You can use a third-party tool to choose keywords for your site. Like this Google Keyword Planner, Moz, SEMrush, ahref, Ubbersuggest, etc.
- Identify trends from a site search query (like Amazon)
- Know your competitors are ranking for
- Find LSI keywords or related keywords on Google
- Choose your primary and secondary keywords wisely
- Stay up to date on industry news, as it will help you learn new jargons
- In the end, take a look at Wikipedia, Reddit, and Quora (as they help you find related keywords that you are looking for)
2. Publish High-Quality Content To Get More Traffic To Your Website
Publish High-Quality Content
Some of the tips that can help you to create high-quality content are below:
- Publish longer and engaging content (as they tend to rank higher on Google)
- Include target keywords
- Use LSI keywords in your content
So if you go to Amazon, you could see the one mix of shoes for men page, and if you look at that page, you could see a lot of products and each product has basically some content associated with it. i.e the title of the particular product, and so you want to be able to use different descriptors for this particular product.
For example Men's running shoes or breathable lightweight gym sports or lightweight casual sneakers or walking casual sneaker. All of these are LSI related keywords. They're similar to what we're trying to optimize for.
So you don't necessarily always have to be brand heavy or stick with one keyword, you could definitely show variation especially on the e-commerce side if you're dealing with different products.
- Make your content readable with the help of visuals, subtitles, and bullet points
So we want to make the content readable with the help of visuals subtitles and bullet points.
So if you're e-commerce, you want to make sure that page is laid out properly easy to read you hear. You could see the descriptor along with the title all kind of merge together, and so there's no breakout of okay this is the product name. This description it's kind of one all in one which you like, it just makes it more natural sounding.
So make it readable, add visuals, add subtitles, add bullet points. It helps break out a lot of the content, especially if you have a long amount of content or a large amount of content.
- Write effective and organized content to reduce the bounce rate
The use of subtitles, bullet points, and visuals will help break it out structure it, and make it more engaging for the end-user. You definitely want to write effective and organized content to reduce the bounce rate.
There is a correlation between engagement and bounce rate the more you structure, the more you add visuals, the more you add subtitles, the more engaged somebody's gonna be the less likely they are to bounce from the pitch.
- Share customer reviews and ratings
We also want to share customer reviews and ratings, so if you have a web page you sell products, even if you don't sell products. It's always good to have testimonials or some type of customer review.
If you have a lot of different feedback, and so reading custom reviews is always helpful because even though you're making a decision. If you're always getting reviews, then that's just adding to the particular product.
- Update your content regularly
That's just adding to the particular product and so if you're always updating your content regularly as well then Google's going to be able to see that and Google likes fresh content.
- Includes benefits of the product
If you're selling a product, any product, you always want to include the benefits. If you want to do as much as you can to make your product engage in the end-user enticing so that they can buy it.
- Provide more product information
- Build a comprehensive internal linking structure of web pages
- Add different varieties and a related short video of the product
- Reviews your content before you publish
3. Analyze Your Meta Tags And URL To Improve CTR
a. Title Tag
Some of the best title tag modifiers are:
- Use Modifiers in Title Tag
You know feel free to use the word best, cashback, free shipping, or discount.
For example:
- 21 Best Sneakers For Men
- Buy Men Sneakers And Get Cashback Up To 70% Off
- Free Shipping On Men's Casual Shoes
- Buy Shoes On Discount
- Watch Your Title Tag Length
- Include Target Keywords In The Title Tag
Note: Adding a primary keyword in your page's title tag bring more CTR
b. Meta Description
- Always provide a unique description for each web page of your website
- Be specific on what your web page is offering
- Use numbers and symbols
- Use catchy words like (cashback, discount, etc) to attract customers
- Don't optimize for keyword stuffing, as they don't help with ranking higher on Google
- It should be optimized for the audience (which result in more click-through rate)
- Always provide a unique description for each web page of your website
- Be specific on what your web page is offering
- Use numbers and symbols
- Use catchy words like (cashback, discount, etc) to attract customers
- Don't optimize for keyword stuffing, as they don't help with ranking higher on Google
- It should be optimized for the audience (which result in more click-through rate)
c. URL
If URL web pages too long will make your website like as unpleasant, boring, and looks messy. Below are some of the tips for SEO Friendly URL:
- Make your URL readable
- Always have target keywords in URLs
- Avoid using too many subdirectories in URLs
- Match URLs to titles most of the time
- Avoid dynamic parameters
- Prefer to create a short URL
- Instead of underscores use hyphens to give space between words
Here's how an SEO friendly URL looks like:
yourdomain.com/category-page/subcategories-page/product
4. Add Rich Snippets To Improve Your Website's Visibility On SERPs
How would you prefer your products to be displayed on SERPs?
Some of the benefits of structured data are:
a. Increase in CTR
b. Increase in your conversion rates
c. Help in improving search engine visibility
d. It is more likely to get future in knowledge graph and featured snippet
e. They drive more traffic
Some of the common properties that you can add up to your product page are:
- Image thumbnail
- Description
- Aggregate Rating
- Reviews
- Offers
- Price with the current symbol
- Sitelink
- Product availability
5. Optimize Your Site Structure For A Great User Experience
If you are planning to develop a website from a GEO perspective, you should be focusing on a few hierarchies.
- Prefer a URL structure that follows your site's navigation hierarchy
- Optimize your home to drive to your product pages
- Build a comprehensive structure of internal linking
- Code your site navigation in CSS or HTML
- Add breadcrumbs to all your product pages
- Make use of canonical tags to avoid duplicate content
- Optimize your site structure for desktop and mobile
- Always to prefer to keep the checkout page simple (so it doesn't result in any distractions)
- Optimize your sitemap (Webmaster tool)
- Fix broken links
- Prefer predictive searches and integrate product typographic error on your search bar
- Lastly, use a live chat widget (as it reduces the bounce rate)
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